January 21st, 2007
One of the trends people agree here is the geo-located services and the integration of devices (for example – phones can locate you through GPS or triangulation and they can communicate the location to the computer as well).
The third speaker is vicepresident with Lufthansa (coincidentally one of the sponsors of DLD) and – guess what? – nothing interesting, but an expression that I have never heard of before, and that he anyway felt the need to explain – whisper marketing. Yeap, that stands for word of mouth marketing.
Oddly enough – I’m sitting in the main room that has maximum 200 seats (again, 1800 registered participants), with people sitting also in some other conference rooms where they see the speakers live.